Commercialization Success in Early Stage Technology Companies
This research was performed for the Advanced Systems Institute under funding from the National Research Council. It investigated the barriers and success factors for commercialization in early stage technology development in British Columbia by interviewing forty-one successful technology companies.
Acquiring a first customer
Validating the product
Getting regulatory approval or standards certification
- Success driven by input from external advisors, both formal and informal
Dramatic growth in revenue by identifying a customer group with common characteristics and optimizing sales and marketing efforts