Rocket Builders

          Rocket Builders is a management consulting firm providing sales and marketing services.  With a focus on helping technology companies to grow and prosper, Rocket Builders has a proven track record of success with its clients.  Since 2000, we have been engaged in market research, market planning, business development initiatives, strategic selling, and product launches for over 200 organizations.

          The Rocket Recognition Program features two branded lists of companies.  The “Ready to Rocket” list profiles information technology companies with the greatest potential for revenue growth in the coming year.  The “Emerging Rockets” list profiles technology companies from multiple technology sectors with great potential for investment and market breakthroughs in the coming year.  Both lists are predictive of future success making them unique in approach and unique in value for our business audience.


Healthcare ICT: Capitalizing on the Opportunity

The healthcare ICT market is one of the fastest growing ICT verticals with spending growing at 7-10% CAGR.  Governments and Health Management organizations are placing greater emphasis and greater resources on technology as an improvement tool.   The market may be large, but the community is small.  Once an application is proven successful, one satisfied customer provides leverage in gaining the next.  It is a challenging, but promising market.

Key Findings:

  • The market is divided into three segments:

    • Payers: insurers and government ministries

    • Management/Administration: responsible for the business of healthcare and delivery

    • Clinicians: patient care across multi-disciplines and sub-specialties.

  • Informational requirements vary across these segments

  • The biggest challenge of technology adoption is the complexity of the healthcare business

  • Other challenges include limited funding, lack of financial incentive, and long sales cycles for vendors

Key Recommendations:

  • Identify visionaries who will act as a champion of innovation

  • Partner with a vendor with an existing channel to the customer

  • Service, service, service - throughout the process

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