Healthcare ICT: Capitalizing on the Opportunity
The healthcare ICT market is one of the fastest growing ICT verticals with spending growing at 7-10% CAGR. Governments and Health Management organizations are placing greater emphasis and greater resources on technology as an improvement tool. The market may be large, but the community is small. Once an application is proven successful, one satisfied customer provides leverage in gaining the next. It is a challenging, but promising market.
The market is divided into three segments:
Payers: insurers and government ministries
Management/Administration: responsible for the business of healthcare and delivery
Clinicians: patient care across multi-disciplines and sub-specialties.
Informational requirements vary across these segments
The biggest challenge of technology adoption is the complexity of the healthcare business
Other challenges include limited funding, lack of financial incentive, and long sales cycles for vendors
Identify visionaries who will act as a champion of innovation
Partner with a vendor with an existing channel to the customer
Service, service, service - throughout the process